Central Image- The main characters that are in the movie are on each side of the poster (Captain America and Iron Man). By having them it attracts many Marvel fans and intrigue them to know what this new movie is about and anticipate it 

Background-The background shows an iconic popular item which is Captain Americas shield which is his first choice weapon. Also the other characters are shown (Falcon, Black Widow, War Machine, Vision, Bucky Barnes, Hawkeye, Scarlet Witch and Black Panther), some of which aren't as major as the others but still play important roles. One of the major characters of the film is Spiderman which most people didnt know about as Marvel didnt give it away as seen on this poster, Marvel only brought the rights of Spiderman from Sony not too long before the making of the film.

Title-The title is in the centre of the poster which is 'CIVIL WAR' in capital letters along with 'CAPTAIN AMERICA' inside of it. The title immediately what the film is and what its about for some and who the main character is too. 

Tagline-The tagline ,United we stand.Divided we fall' which is very short and snappy and indicates the characters arent as close as they were before and also given an understanding of the film.

Institution-The institution is Marvel and the logo is placed above the title making it centralised too

Release date-The release date is in capitals and a a big font (May 6) to catch the eye of viewers 

Iconography- Robert Downey Jr and Chris Evans are shown who are both extremely big celebrities and huge in the Marvel Universe Movies as their roles as Captain America and Iron man who are infact the two main characters of the film and as they star in many action movies the audience straight away will know, it'll be an action movie. Also the characters standing on either side indicates there will be some sort of fighting between the two.

The trailer introduces Captain America and Bucky and then goes onto showing the logo 'Marvel' it then shows different scenes from the film aswell as introducing characters and dialogue. There are a lot of fast paced scenes shown in the trailer which anticipates the audience even more and gets them extremely excited for the film. It then shows a scene where a character is shown to be dead or badly injured which changes the audiences mood a bit. And in the end marvel introduce Spiderman with a short clip and a short and snappy bit of dialogue from him