Central Image- The main characters that are in the movie are on each side of the poster (Captain America and Iron Man). By having them it attracts many Marvel fans and intrigue them to know what this new movie is about and anticipate it 

Background-The background shows an iconic popular item which is Captain Americas shield which is his first choice weapon. Also the other characters are shown (Falcon, Black Widow, War Machine, Vision, Bucky Barnes, Hawkeye, Scarlet Witch and Black Panther), some of which aren't as major as the others but still play important roles. One of the major characters of the film is Spiderman which most people didnt know about as Marvel didnt give it away as seen on this poster, Marvel only brought the rights of Spiderman from Sony not too long before the making of the film.

Title-The title is in the centre of the poster which is 'CIVIL WAR' in capital letters along with 'CAPTAIN AMERICA' inside of it. The title immediately what the film is and what its about for some and who the main character is too. 

Tagline-The tagline ,United we stand.Divided we fall' which is very short and snappy and indicates the characters arent as close as they were before and also given an understanding of the film.

Institution-The institution is Marvel and the logo is placed above the title making it centralised too

Release date-The release date is in capitals and a a big font (May 6) to catch the eye of viewers 

Iconography- Robert Downey Jr and Chris Evans are shown who are both extremely big celebrities and huge in the Marvel Universe Movies as their roles as Captain America and Iron man who are infact the two main characters of the film and as they star in many action movies the audience straight away will know, it'll be an action movie. Also the characters standing on either side indicates there will be some sort of fighting between the two.

The trailer introduces Captain America and Bucky and then goes onto showing the logo 'Marvel' it then shows different scenes from the film aswell as introducing characters and dialogue. There are a lot of fast paced scenes shown in the trailer which anticipates the audience even more and gets them extremely excited for the film. It then shows a scene where a character is shown to be dead or badly injured which changes the audiences mood a bit. And in the end marvel introduce Spiderman with a short clip and a short and snappy bit of dialogue from him

Your Chosen Movie
1. The Film I have chosen is Captain America Civil War

2. I chose this film because it is one of the best action superhero films I watched in 2016 and really appeals to a marvel fan like me


Institutional background
1.The Production company were Marvel studios

2.The distributors are Walt Disney Studios Motion Pictures

No Brand Loyalty
1.Action & Adventure

2.There are many fight scenes. and the main character Captain America is on an adventure throughout the whole movie. There are also Advanced weapons too.

3.The Russo brothers are directing and they are also known for directing another Marvel movie

Its all a matter of timing
1.29th of April 2016

2.24th of November 2015

3. There are teaser trailers, Posters, Trailers, short clips, TV adverts and Interviews

Its a social thing
1.The average rating was 90% and that marvel really set the standards and that it was one of the best marvel movies that have been put out

2".... this is exactly what we asked for since (Steve) and Tony squared off in The Avengers... but it is also not what we wanted - and that's a good thing. " Too clever. Too pretty. Too intense (at times). Too much of everything to merit 5 stars. "Captain America: Civil War is without a doubt my new favorite superhero movie."

Risky Business

1.£250 million

2.£180 million

3.£408,080,554.00

4.It was a success as 1.132 billion was made in the box office and was enjoyed by many.

Stars in their eyes

1.The Russo brothers directed another captain America movie which is the exact same genre and also the main character of civil war, along with iron man

2.The main star is Captain America (Chris Evans) and also Iron man (Robert Downey Jr)

3. Chris Evans has also been in 4 other marvel movies as he is Marvels Captain America

4.The stars or directors names are not mentioned in the film trailer.