Your Chosen Movie
1. The Film I have chosen is Captain America Civil War

2. I chose this film because it is one of the best action superhero films I watched in 2016 and really appeals to a marvel fan like me


Institutional background
1.The Production company were Marvel studios

2.The distributors are Walt Disney Studios Motion Pictures

No Brand Loyalty
1.Action & Adventure

2.There are many fight scenes. and the main character Captain America is on an adventure throughout the whole movie. There are also Advanced weapons too.

3.The Russo brothers are directing and they are also known for directing another Marvel movie

Its all a matter of timing
1.29th of April 2016

2.24th of November 2015

3. There are teaser trailers, Posters, Trailers, short clips, TV adverts and Interviews

Its a social thing
1.The average rating was 90% and that marvel really set the standards and that it was one of the best marvel movies that have been put out

2".... this is exactly what we asked for since (Steve) and Tony squared off in The Avengers... but it is also not what we wanted - and that's a good thing. " Too clever. Too pretty. Too intense (at times). Too much of everything to merit 5 stars. "Captain America: Civil War is without a doubt my new favorite superhero movie."

Risky Business

1.£250 million

2.£180 million

3.£408,080,554.00

4.It was a success as 1.132 billion was made in the box office and was enjoyed by many.

Stars in their eyes

1.The Russo brothers directed another captain America movie which is the exact same genre and also the main character of civil war, along with iron man

2.The main star is Captain America (Chris Evans) and also Iron man (Robert Downey Jr)

3. Chris Evans has also been in 4 other marvel movies as he is Marvels Captain America

4.The stars or directors names are not mentioned in the film trailer.