1) What typical features (conventions) of a film poster have you used? How do they help to make the poster effective in attracting an audience? (Key conventions include title, release date, institutional information, reviews, a central image etc.)
A convention on my film poster is the title. It is really eye catching due to the fact that it is in big black letters and the red shadow behind it gives off a nice effect aswell. It also has a serious thrilling tone to it which attracts an audience. The release date only states coming soon which gives anticipation as the audience will just straight away want to know when it will be coming out as they may be excited as for whats to come. The institutional logo 'Paramount Pictures' is shown and is a company that is known for making good rated films which will excite the audience as they'll expect it to be a big hit just by looking at the logo and not watching the trailer yet. The Central Image is of a man looking down with his hands in his pockets already giving off that he is not messing around and is in a serious situation and is not a person to be messed with either.


2) What is the genre of your film? How would your target audience know this from design of your poster? E.g. Colour scheme, font choice, mise-en-scene (props, costume, character, setting).
The genre of my film is Action-adventure, the audience would know this from the design of my poster as the character looks like he is up to no good which infers there will be action scenes and he is also wearing an all black leather jacket which is sometimes used in action films where the character goes on a killing spree or something similar. Also a major colour used in the poster is black which can represent death, mystery and dark themes. Red also links to an action film as it represents strength (something a character on a mission would definitely need) and determination. 



3) What institutional information have you used to try and sell the film and how does this appeal to the audience? E.g. 'From the Producers of...' / Star power / Directors / Reviews.
I used positive reviews e.g "Thrilling" and "Roller-coaster of Emotions" which creates a word of mouth because everyone likes to hear that a movie has got good reviews otherwise they wouldn't be interested in the film at all even if they haven't given it a chance themselves. I also made the producers Paramount as they make fantastic films which most people know which may give it a higher chance of being known as a top quality film.

4) Where are there examples of synergy between your storyboard and trailer? (Synergy is the link or interaction between two different media texts).
The link between the two is the dark aggressive themes and how he's struggling with the situation he is in and how he cannot enjoy his life any longer and feels he must do something about it. Also the tagline has been used in the storyboard creating the serious tone

5) What representations have you used in your film? E.g. gender / race / age / nationality / place)? Are these reinforcing or challenging stereotypes? 
The races I have used in my film is ranged over many as it is set in America which is known to have many people of different religions and races all over, the main character is a late 30s black male who just wants to do good and avenge his family. The film wont be a male focused one either as another main character is a young latin girl in her teens who has been fending for herself for a while and is helped by the main male character how to survive and what to do in certain situations and the two build a fatherly daughterly relationship both looking out for each other, which also shows race equality