The films narrative is clearly shown in the trailer following Todorovs theory of Equilibrium. The trailer starts of with a man who looks like a test subject being shown an then 20 seconds in explosions are shown and many different incidents that have happened around the world because of the Avengers. Then they face a problem where they must sign a set of accords which state they are only allowed to act under the governments word. Shortly after chase scenes are shown of many different characters which then go on to fight scenes of heroes going against each other which goes on until the end of a trailer.

The trailer is full of enigma and action codes. Including chase scenes involving Chris Evans (Captain America and fight scenes with Robert Downey Jr which will make the audience intrigued to see what happens, especially in the fight between Iron Man and Captain America. Also early on in the trailer action scenes are shown which will draw them in from the start. Also there is a mysterious tone as to what is happening to Bucky at the start of the trailer and to why are the avengers now fighting against each other when they're meant to be close friends protecting those in danger.

The trailer for Civil war uses narrative techniques of a Hollywood action movie. Propps character theory is used and we are given two main heroes, Chris Evan as Captain America and Robert Downey Jr as Iron man. Who both fit the heroic character role who is trying to accomplish something or trying to save somebody, e.g Captain America trying to save Bucky from various characters who want him dead. The heroine(s) in this are Scarlet Witch who is trying to learn the ropes as a new hero but is finding it tough and is having a hard time going through seeing certain events and Scarlett Johansson who is going reprising her role as Black Widow