Language:We know this is a film poster
as it says, A Michael Bay film and it
says 3D and 2D theatres

Institution: Micahel Bay would
most probably make the most
money from the film as he is the                                                                                             
director, the main stars are Mark
Wahlberg, Stanley Tucci
and Kelsey Grammer

Audience: The audience of this film 
appeal to people who enjoy action
films and sci-fi 

Representations:You can tell by looking at this poster that the robots are fighting
 for something and the main characters are normally the focus
 point on posters so the robot must be the main